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Program Length: 12 Weeks • 240 Hours (Lecture + Lab)
The Fashion Retail Merchandising program at the Fashion Retail & Style Institute (FRASI) blends classroom instruction, lab work, and real-world projects. Students learn the business of fashion from the inside out—retail operations, merchandising, customer service, entrepreneurship, and e-commerce boutique development.
Hours: 1–20 • Lecture: 15 • Lab: 5
Explore the foundations of the retail and fashion industries, why people wear clothing, how trends develop, and how retail fits into the fashion ecosystem. Students begin their business journals and participate in class discussions based on real-world retail examples.
Hours: 21–40 • Lecture: 15 • Lab: 5
Dive into retail management, store operations, marketing strategies, loss prevention, pricing, and profit calculations. Students practice using retail math and complete a quiz/vocabulary assessment.
Hours: 41–60 • Lecture: 15 • Lab: 5
Study women’s, men’s, children’s apparel, accessories, and cosmetics. Learn target markets, production processes, fashion marketing, and trend forecasting through discussions and case studies. Includes a 90-minute proctored exam.
Hours: 61–80 • Lecture: 15 • Lab: 5
Learn how visual merchandising, product presentation, and retail buying work together. Students explore window displays, color stories, mannequin styling, and the differences between various apparel retail formats.
Hours: 81–100 • Lecture: 15 • Lab: 5
Prepare to excel in customer service and sales. Students learn the full customer life cycle, engagement strategies, handling challenges, teamwork, reading body language, and closing sales— all aligned with industry-recognized customer service and sales standards.
Hours: 101–120 • Lecture: 15 • Lab: 5
Build a strong fashion vocabulary by learning silhouettes, necklines, sleeve types, and hemlines. Students analyze garment parts and construction, work on their Fashion Project, and complete a 90-minute proctored exam.
Hours: 121–140 • Lecture: 15 • Lab: 5
Learn the fundamentals of starting and managing a small business: business plans, marketing, financial planning, and legal basics. Students continue building their Fashion Project and strengthen their entrepreneurial mindset and problem-solving skills.
Hours: 141–160 • Lecture: 15 • Lab: 5
Explore apparel production, wholesale distribution, and merchandise buying strategies. Students learn how to plan assortments and optimize buying decisions for successful fashion merchandising. Includes exams and quizzes.
Hours: 161–180 • Lecture: 15 • Lab: 5
Study color theory, design elements, and design principles while connecting them to personal style. Students practice wardrobe planning and develop visually cohesive, functional looks as part of their Fashion Project.
Hours: 181–200 • Lab: 20
Fully immerse in brand-building. Students create a business plan, brand name, target market profile, and competitor analysis. This lab-centered week is dedicated to developing their E-commerce Boutique Project.
Hours: 201–220 • Lab: 20
Learn to select inventory for a specific target audience, source from wholesalers and manufacturers, and set pricing for profitability. Students continue building their E-commerce Boutique Project with a focus on inventory and financial decisions.
Hours: 221–240 • Lab: 20
Design and refine a fully functional online boutique. Using tools such as Canva, Adobe, CapCut, and website builders, students create a user-friendly, visually aligned e-commerce site and submit their final E-commerce Boutique Project.
By the end of the 12-week program, students will have:
Fashion is your passion. Let FRASI help you turn it into a career, a paycheck, and a business.