Learn the business side of fashion through retail merchandising, customer service, branding, entrepreneurship, ecommerce, and hands-on boutique development.
Where fashion meets career mobility and ownership.
The Fashion Retail & Style Institute is a private licensed career school created for people who want to build real opportunities within the fashion retail industry.
FRASI focuses on the business side of fashion—not fashion design. Students learn how products move from brands and suppliers into stores, websites, social platforms, and the hands of customers.
Our Retail Fashion Merchandising Program combines career preparation with entrepreneurship so students can develop workplace skills while learning how to build an ecommerce boutique.
Discover the FRASI ExperienceBuild practical fashion-business skills, earn credentials, prepare for employment, and develop your own ecommerce boutique concept.
This immersive program introduces students to retail operations, customer experience, merchandising, branding, business development, ecommerce, and fashion entrepreneurship.
Each phase moves students from foundational knowledge to professional credentials and applied ecommerce business development.
Understand the industry, customer, brand, product, store environment, and principles that drive retail.
Develop customer-service, retail-management, and entrepreneurship knowledge supported by recognized credentials.
Apply what you have learned by planning a brand, developing an online store, and preparing a launch.
FRASI students complete practical projects designed to demonstrate their ability to understand customers, develop brands, merchandise products, communicate value, and prepare for employment or entrepreneurship.
You do not need to be a fashion designer to build a career or business in fashion. FRASI is designed for people who are ready to learn how the industry operates.
Build the foundational knowledge and professional skills needed to enter fashion retail.
Transfer your existing experience into a retail, merchandising, or customer-facing path.
Learn the structure behind product selection, branding, ecommerce, pricing, and launch planning.
Turn your ideas and personal style into an organized brand and professional online presence.
Ebony Pratt created FRASI to help students understand the business opportunities that exist throughout the fashion retail industry.
Drawing from her experience in retail, styling, entrepreneurship, workforce development, and business ownership, she built a school that connects education to meaningful work and economic opportunity.
Her teaching philosophy is grounded in a simple belief: education should help people build skills, confidence, options, and ownership.
Start developing the knowledge, credentials, portfolio, and business foundation needed to build your place in the fashion retail industry.
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